TERMS AND CONDITIONS FOR INSTAGRAM CHALLENGE

1. Pearl Academy and IFFTI is hosting an open fashion competition on Instagram at a global scale.

2. This Instagram contest is in association with Pearl Academy and IFFTI (International Foundation of Fashion Technology Institutes).

3. Steps to enter:

  • Participants must pick the following clothing item, accessory, or an artifact to enter the competition:

    • a. Something familiar – Any garment, accessory, or artifact that you own.
    • b. Something unfamiliar – Any garment accessory or artifact that belongs to your close family like your parents, grandparents.
  • You need to style the two items together and take a picture of yourself.
  • You must be creative and original while styling the items. If any reference of the style is found online on any social media platform eg: Pinterest, Facebook, Twitter, Instagram or Tumblr, that person shall
    be disqualified.
  • Upload a picture/video of the look on your Instagram feed with a short write up or caption mentioning the following:

    • What are you wearing and who does it belong to?
    • Tag @pearlacademy @fashionmatters_pearlacademy @thechiquefactor
    • Use hashtags #FashioningResurgence #PearlxIFFTI2021 #FashionMatters

*Please note that submission of the entry does not guarantee your chance of winning.

4. Participation Criteria:

  • Any individual with a personal Instagram account can participate. This is not a team competition.
  • The participant can submit the entry only once including the necessary hashtags and the caption. Not using the hashtags will make you disqualified from entering the competition.
  • Participants must follow Pearl Academy official Instagram handle @pearlacademy
  • You must be at least 14 years or older to enter the competition. It is the responsibility of the participant to check their eligibility before submitting the entry. In case the person is found not eligible at
    any stage, his/her submission will be disqualified.
  • It is an international contest so individuals from around the world can participate.

5. The contest period will be 16th February to 12th March 2021

6. Pearl Academy and IFFTI reserve the right to revise the competition period at any time without prior notification. All entries outside the contest period will be disqualified.

7. The competition is not endorsed, administered, or sponsored by Instagram.

8. Winner Determination:

The Awards we are lining up are exciting and worth every effort. The winners will be announced on 18th March 2021

  • Celebrity Choice Award – 10,000 INR + 2 passes for India Fashion Week + Certificate from Pearl Academy
  • Influencer Choice Award – 10, 000 INR + 2 passes for India Fashion Week + Certificate from Pearl Academy
  • Winner – School of Fashion Jury Award – 20,000 INR + Who’s Next Scholarship by Pearl Academy + 2 passes for India Fashion Week
  • 1st Runner up – School of Fashion Jury Award – 15,000 INR + 2 passes for India Fashion Week
  • 2nd Runner up – School of Fashion Jury Award – 10,000 INR + 2 passes for India Fashion Week

9. Judging Criteria:

  • Winners will be selected by the qualified Judges, at their sole discretion
  • Pearl Academy reserves the right to select fewer winners if it does not receive a sufficient number of eligible and qualified submission.

10. Last date for entering the contest is 12th March 2021

11. All shortlisted candidates will be communicated via registered email id/ DM/ SMS from Pearl Academy.